Sales portal

A Sales Information Portal (SIP) enables your sales team to share data and collaborate more efficiently with clients by integrating sales resources into one central repository.

By enabling sales to consistently distribute content that is both relevant and valuable to your target market, you can earn trust, build your reputation, and influence customers to find that your solution best solves their business problems. There are numerous Web 2.0 vehicles for this relevant content — from blogs, video and podcasts to e-mails, newsletters, white papers, and e-zines – and each finds its place in an overall actionable content marketing strategy. With the economic rebound in play and knowledge and content gaps at an all time high, a sales information portal can transform process activities efficiently and effectively with just in time information. Let’s first lets talk about the components, Figure 1 identifies a typical work flow of a sales information portal:

Sales: Current inside and outside sales force and marketing.

Legal: Current terms and conditions document

IT: Technology used to support process

ATS: available to sell

WIP: work in process (product)

AR: accounts receivable

SME: Subject matter expert

CRM: Customer relationship management